Homeboy was founded in 1988 as the world's third streetwear brand. Thirty-six years ago, streetwear was still primarily skatewear. Homeboy's origins lay in skating, but even with its founding, it branched out into music.

The year 1988 is considered hip-hop's breakout year. Cult bands like Public Enemy, Run-DMC, NWA, and Ice-T shook up the scene not only musically but also fashionably. Homeboy sensitively captures the vibes of rap culture and the artists' mentality, molding them into fashionable originals. As early as 1989, the label outfitted German hip-hop legend Moses Pelham. The Fantastischen Vier joined the lineup in 1991.

In the 1980s, the first action sports took off, shaping a future that would forever shape an entire generation of athletes. Skateboarding was the genesis of a "coolness" that would profoundly influence fashion over the years and decades to come. Skinny jeans are the final achievement of fashion, which it owes to skaters.

In 1993, the Warped Tour combined skateboarding, snowboarding, surfing, and music, sending a lifestyle into the world that changed an entire generation. TEAM Homeboy included skateboarders, snowboarders, BMX riders, moto-xers, surfers, wakeboarders, and freeskiers. All of this remains a permanent fixture in our psyches to this day.

HOMEBOY – THE ORIGINAL BAGGY PANT COMPANY:

Many streetwear classics emerged under our leadership in the late '80s and '90s. In 1991, we shocked the fashion world with the first Homeboy baggy pants. Baggy pants are the rising star of the streetwear scene and are on their way to replacing skinny jeans. These pants have been updated and are in tune with the times. The cut is tapered, the legs are slightly rolled up. The vibe remains.

Homeboy has been in the thick of it since the beginning and nothing will change that.

Things that changed the world:

Coach Jacket: In 1989, Homeboy was the world's first brand to launch a nylon overshirt, called the "Coach Jacket," bearing its logo. This jacket brought the "Homeboy Loud Couture" logo to hundreds of thousands of European cities. From Diesel to Nike, everyone followed suit.
Baggy Pants: In 1991, the time had come. We introduced the "baggy pants," and they shocked everyone. No one expected this new "jean" to triumph over the undisputed number one, the Levi's 501. And this homeboy item, too, shaped fashion in Europe's cities by the hundreds of thousands.
Coach Shirt Reversed: The "Coach Jacket" was a Homeboy staple, and we developed it into a sweatshirt with snap fasteners, which we sewed "backwards" and flocked with a large "Homeboy Loud Couture" logo. The "Coach Jacket" and the "Coach Shirt Reversed" are classics and are making a comeback in clubs across the big cities.

Action Sports:
Skateboarding – Snowboarding – BMX – Surfing – Moto-X

Music:
Wu-Tang Clan, Cypress Hill, Korn, Rage against the Machine, Mob Deep, MOP, Tic Tac Toe, The Fantastic Four, Moses Pelham, Crazy Town and much, much more….

Street art:
We worked with artists such as Jeff Soto, Dave Kinsey, Adam Pommier, Ben Tour, and Caia Koopman, paving the way for street art to enter streetwear very early on.